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Case: Wells Fargo (scandal over fake accounts) An example of short-term shareholder value maximisation eating away at long-term value is the Wells Fargo fake accounts scandal. Over the years, Wells…

Example: Boeing (NYSE: BA) — decline linked to stakeholder mismanagement Company: The Boeing Company (listed on the NYSE under ticker BA) Boeing’s 737 MAX crisis revealed significant shortcomings in its…

Maximising the Value of All Stakeholders in Apple. According to stakeholder theory, value is created jointly and in a unique way by different groups of stakeholders. For a company like…

Week 5 – Lesson 1: Discussion post. It is my belief that corporate managers should aim to maximise stakeholder value rather than maximise shareholder value only. Although shareholders continue to…

Company: Norfolk Southern (NYSE: NSC) Overview: Norfolk Southern is a major U.S. freight railroad operator. ESG controversy + share price impact: After the East Palestine, Ohio derailment (Feb 2023), investors…

Enron: key corporate governance deficits (short list) Conclusion: The most important issue was weak board monitoring + tolerating conflicts of interest. Once the board fails to act as a strong…

Three examples of the agency problem include:1) Restaurant owner: Head chef (supplier purchasing decisions) A restaurant owner hires a head chef and trusts them not only to cook well, but…

Week 3 – Lesson 3: Apple’s success and the role of price strategy Last ten years, pricing strategy has played a heavy role for Apple Inc. As a product of…

Week 3 – Lesson 2: Three products with an upward-sloping demand curve (real cases) In some markets, a higher price can increase demand because price acts like a signal of…

Week 3 – Lesson 1: Smart Pricing Strategies for a New Tech-Driven Full-Service Airline As the marketing manager of a new full-service airline focused on short domestic routes, my pricing…