Maximising the Value of All Stakeholders in Apple.
According to stakeholder theory, value is created jointly and in a unique way by different groups of stakeholders. For a company like Apple, value maximisation means addressing the distinct expectations of each group while maintaining long-term sustainability.
Employees: To employees, value maximisation is about fair wages, job security, career advancement prospects, and a safe, inclusive and innovative workplace. Apple employees also appreciate being affiliated with a company known for creativity, technological leadership, and strong brand reputation, which enhances professional pride and long-term career prospects.
Suppliers: Value maximisation for suppliers would be stable long-term contracts, fair price, predictable demand, and timely payments. With Apple’s worldwide supply chain to name a few, value also encompasses transparent standards, innovation cooperation and responsible labour standards and environmental sustainability practices.
Customers: Value maximisation is established for customers through the introduction of quality, trustworthy and convenient products or high-quality consumer services and through strong data privacy safeguards, as well as constant innovation and adequate after sales assistance. The value proposition of customers is also significantly influenced by brand trust, integration with the product ecosystem, and perceived social and environmental responsibility.
Shareholders: Value maximisation is mainly perceived by shareholders in terms of long-term financial sustainability, sustainable profitability and risk control. Stock returns, share price appreciation, dividends and reassurance that Apple’s strategy will follow ESG expectations have driven share value.
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